Snapchat statistics

Updated: Jun 25, 2019

Snapchat has 186 million daily active users.In the U.S., there were 84.8 million monthly active users in 2018. eMarketer predicts this will increase to 90.4 million in 2019.


78% of Americans between the ages of 18 and 24 use Snapchat.Use drops with age: 54% of those between the ages of 25 and 29 use the app, and 25% of those between 30 and 49.

Network activity

Roughly 63% of Snapchat users access the platform daily, and 41% do so multiple times per day.In fact, the average daily active Snapchatter opens the app more than 20 times a day and spends an average of 30 minutes in the app each day.Users post more than 3 billion Snaps every day.Snapchat was the third-most-downloaded iOS app in 2018.

Brands on Snapchat

8% of businesses worldwide use Snapchat.In the U.S., 28.3% of marketers use Snapchat, up from 25% in 2017.

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