YouTube statistics

Updated: Jun 25, 2019


More than 1.9 billion logged-in users visit YouTube every month.


94% of U.S. 18- to 24-year olds use YouTube, and 73% of all U.S. adults.

YouTube is the top social site for U.S. teens: 85% of them use the service.

40% of U.S. seniors use YouTube. Only Facebook outranks YouTube in this age category.

Network reach

YouTube is the second-ranked social platform worldwide.

YouTube was the most-downloaded iOS app in 2018.

Network activity

Roughly 45% of YouTube users access the platform daily, and 29% visit multiple times per day.

YouTube users watch more than a billion hours of video per day.

70% of millenial YouTube users have used YouTube to learn how to do something new.

21% of American adults get at least some of their news from YouTube.

More than 70% of YouTube watchtime comes from from mobile devices.

People watched more than 50,000 years of product review videos over the last two years.

More than any other advertising platform, social media advertising helps maximize your brand’s visibility and user engagement.

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